Printfresh x Wicked
Shot on location in New York City with the two lead performers from the Broadway production, this collaboration brought the spirit of Wicked into the Printfresh world through immersive storytelling and print-driven design. The campaign spanned web, email, and paid media, supported by a fully custom influencer kit including branded box, tissue, postcard, and sticker. The collaboration extended into a retail moment at the Gershwin Theatre through dedicated signage and display, bridging stage and brand in a cohesive, multi-channel launch.
