Printfresh x Barbie
Concepted around the idea of bringing the prints to life at full scale, this campaign began with set design mockups that transformed key motifs from the collection into immersive, life-sized props. The environments were built on set and photographed to create a playful, dimensional visual world across web, email, and paid media. The launch was supported by a fully custom influencer kit featuring a branded box, tissue, postcard, and sticker suite, along with bespoke DTC packaging that extended the storytelling from campaign to unboxing.
